In the errra where ever major company has a press event for their flagship product Google yesterday silently releases the Nexus 5.
This is a deviation from major manufacturing lines and also deviation from Google who last year to several parties for both of Google I/O and their Nexus line.
What causeed their deviation is Google trying a new marketing strategy where the they release leaks little by little to get people hyped up and then silently release the product? Or is it related to Hugo’s departure from Google and the love triangle mess he left behind. It’s no coincidence that since that is incident neither have made public appearance.
According to the folks over at Phandroid the YotaPhone is finally set to launch this November. The phone was introduced late last year but faced many obstacles that delayed their launch.
From an e-reader perspective this phone has captured my interest more than most phones to date. One can now read on one’s phone for long hours at a time without drain on the battery.
Excellent for reading both in daylight and at night. Something all eInk e-readers, tablets, and phones fail to accomplish today.
The unfortunate part is that this device is only slatted for the Russian market.
This phone is a whopping 6.4″ phone with a 1080p screen. Sony did not pull punches on any of the specs. The Ultra is a high end phone, that leaves most tech enthusiast watering in the mouth.
However the question is this device to big or did Sony hit the sweet spot.
Two years ago Samsung made a bold move and released the Note. Many bloggers clamored up and wrote up a cacophony of noise stating the device being too big to be practical. Some of the more shallow bloggers just said you’d look silly using that phone. Yet Samsung held fast and was was rewarded with a home run. The Note was wildly successful. This has left manufacturers scrambling to make their own phablet.
While LG’s approach was to completely copy Samsung and one up it in specs, Sony has created their own. Some of the features are real winners.
From a digital book reader some of the features are real appealing, water resistant, bright screens, and a large screen. However we come back to the same question, ids the screen size the right size, it is it too big.
Is the iPad the new kindle? I can’t tell you how many times, while sitting in a public setting, how often my nook is mistaken for an iPad.
I remember back when I would carry my SONY PRS-505 and be constantly asked if it was the kindle. Well time has passed and the kindle is not the new kid on the block. And just like an old pair of sneakers the Kindle has been tossed out from the publics mind. Only to be replaced with the newest, hottest toy the iPad.
Maybe I’m a contrarian by nature, a rebel who must sport the device that goes against the grain. As I have chosen devices with no fame like the PRS 505 and for my newest aquisition it’s a nookCOLOR over the popular iPad. I like to believe that the real reason is because I make educated choices and buy the best devices at the best prices.
And so history repeats itself but the details are different. It’s not a SONY PRS 505 I’m rocking, it’s a nookCOLOR and folks are not asking if I’m reading with a Kindle but an iPad. However the conversation is the same and so is the reaction. Below is a reprint of the typical conversations.
The story goes like this:
“Wow! is a that an iPad.”
I look up, but I’m hesitant to say the truth for I know what is to come. But being earnest I’m compelled to answer truthfully. So I answer, “No it’s … “. I know the answer matters not, for as soon as they hear the word “no” the twinkle in their eye is gone; the excitement in their face disappear. I finish the sentence “… a nook. “
As if I dashed their dreams or shattered their hopes of exciting new frontier of gadgetry some folks quickly walk off. Most do stick around for a a full explanation…politely smile and quickly scurry off.
I’m not sure what to make of this phenomenon, but only this. The public mind and media only has appetite for a few high profile gadgets along with a short attention span. So when all the hype is gone and a new toy is in the limelight and people no longer huddle around your eReader. Ask yourself this, do you still enjoy your gadet and do you still use it daily? If so I congratulate you for you have bought for your needs and not into the hype.